The other day I was taking a picture of yet another liquor store (a worrying obsession, perhaps) when I realized that most of the older liquor store photographs I already had featured yellow signs. Yellow with red or black. Certainly there are other plenty of other color choices for a liquor store, & I have examples of them, but yellow seems to be a go-to hue. Not as consistently as old-school bodega yellow/red/blue, but still. I suppose (too bad) it's just a matter of visual immediacy, with no unofficial alcohol color code behind the choice. There are, after all, a ton of yellow shout-out store signs in the city, & maybe that's why I was drawn to notice more readily the ones I photographed. And maybe I'm not even noticing some of the liquor stores with subtler colored signs ...
And now I think it's time to stop thinking about this kind of thing. But if there
are any liquor store historians out there...
And
just before we drop the topic, here are a few yellow examples. I like them.
,
Jamaica
Park Slope
Bay Ridge
Jamaica
once more
Upper East Side
Woodside
Hoboken
Sheepshead Bay (well,
part yellow & I like the sign too much to leave it out)
,
2 comments:
You're right about the yellow liquor store signs! Now it's a new obsession for me, like I need another one!
I like the use of yellow on signs and storefronts - makes the street sunny, even on the cloudiest grey day.
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