Arcters?

My dining companions were in a hurry to get home, so I didn't linger outside this store as long as I would've liked. The store(s), in the shadow of the elevated 7 track, were closed anyway, so I'll have to come back and look around inside another time.  Everything for the Home (and Car)is a bold and pleasing claim, and the sign, with its old-school lettering & hand painted illustrations is just great. Well, there are two signs, as it appears the store shrank in recent times, but the less said about the real estate office the better. There's mystery in the name of this hardware & goods store, though. It says (with a replaced vowel) Archer, but the business at this address online is listed as Arcters, so is that "h" a replacement too? Just a spare consonant that happened to fit the gap? This seems casual to the point of indifference. My guess is that the original Arcters are long gone, & their successors happy enough with approximation. I'd love to know for sure.
 

Arcters/Archers, 73-21 Broadway, Jackson Heights